Upcoming talk at UC Berkeley: Fast, cheap and somewhat in control: Lessons from the design of SlideShare

Next week, I will be giving a talk at the Information School, UC Berkeley about the design of SlideShare. This will be for Marti Hearst’s UI Design class at the I. The talk is really about a 360 degree view of design that I got as I have moved from academic to consulting to entrepreneurship. The title and abstract is below.


Fast, cheap and somewhat in control: Lessons from the design of SlideShare

In the last five years, Rashmi has approached design as an academic researcher looking for statistical patterns that distinguish successful design, a user experience consultant solving design problems for large companies, a creator of a game-like software for design research. Now, in her current incarnation she balances design among business concerns while leading a small, bootstrapped startup. In this talk, she will share 10 lessons learned from the design of SlideShare, why Web 2.0 companies don’t do user research (or do they), how the Beta launch can be considered a user probe, how personas are not needed when you know your users by name, the importance of technical simplicity and how designers need to avoid thinking too much and start taking risks.

5 responses to “Upcoming talk at UC Berkeley: Fast, cheap and somewhat in control: Lessons from the design of SlideShare

  1. Is the talk open to the public? What about to SlideShare beta testers (hint, hint)?

  2. Hey Rashmi, I’m in SF from the 14th to the 18th. When is the talk? I’d love to hear it.

  3. The talk is on the 15th, in South Hall on the UC Berkeley campus. Let me check with Marti if it is open.

  4. I guess I should have been reading your blog more frequently. I’m in the Bay Area at the moment.

  5. hi rashmi,

    i share this view …. there is a lotta difference in how the POV/ reaction to a prb changes … wen u see it rom academicia POV vs the business POV last decemeber i had interviewed with u ..and asked whether u do user reserach etc …u said no u don’t …and u don’t need to ….

    i didn’t understnd u back then ..i was 5vmonths outta design school, wanted to do things by the book and felt uzanto is just another design company ..tht discounts the HCI methods in return for quick money …..

    now i am working on a social interaction design prb and I know wat u meant :)

    I wanted to have a chat with you regarding this and many other things ….i’d like to work along with you guys in a academic/non-profit capacity …..

    please let me know if we can schedule a skype/phon e chat to discuss this ….

    regards
    -vinay