I am giving a talk tomorrow at Yahoo Research Labs titled “The perils of popularity“. There has been a lot of excitement about how web-based social systems harness the wisdom of crowds. I want to challenge that notion. I also want to challenge some of Chris Anderson’s assertions about the long tail. Anderson contends that with the democratization of the tools of production and distribution and ability to reach niches with tools like Netflix and Google, the era of hits and manufactured pop is over. I think that the mechanism for creating hits is shifting from studios to the large scale social systems like YouTube and the rules for how content rises to the top. Instead of manufactured pop like N Sync, we have hits from teams like lonelygirl who best understand how to use that medium.
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- 356,885 hits
I sometimes say stupid thingsThis is a personal blog. The opinions expressed here represent my own and not those of my employer.