Though my beginning is this field was with search, in recent years, I have not focused on it. Expect that to change, as we increasingly focus on search with SlideShare. A huge part of what we are doing is to webify the content locked up in powerpoint and other presentation files. Webifying the content means enabling it to be found by anyone who might be interested. It means search. We realize that our search sucked (there is no other way to describe it) and we did not want users to wait while we fixed it. So, the first step was simply to outsource the problem to Google – meaning use their custom site search. However, this is simply a starting point. We expect to come back and build other types of advanced search more suited to the specific nature and format of the content on SlideShare.
The second issue I am increasingly interested in is Advertising. As you can imagine, that is something we are playing around with on SlideShare. We want to get more experimental – trying more formats and placements – both with Google ads (which we currently have and on our own) and on our own.
So readers, what blogs should I start reading as I pursue this interest? Are there any books/articles that are a must read?
Terry Winograd runs an excellent seminar focused on HCI (at Stanford). I just saw from the mailing list announcement that this Friday (March 10th), the speaker is from Google. Dan Russell who used to be at IBM, is now a research scientist focused on the area of “search quality and user experience” at Google. He will talk about divining searcher intention. In recent months, Yahoo has made a series of high profile hirings of HCI researchers (Marc Davis comes to mind). I had not realized Google was making similar hirings. (I might be wrong here – please correct me if I am).
Notice how much personalization Google has been putting out recently:
Personalized Search, the new release of the Toolbar has personalization, Google News now has recommended stories
Its clear why Google is doing this. Personalization is the next stage in the evolution of many products. It helps develop a closer relationship with users and get to know more about them. And most importantly, it provides a clear reason for Google to collect data and link it one individual. People do not want their web searches to be logged – partly because it does not provide any value for them. But we are fine with Amazon knowing a lot about us because there is a direct benefit in Amazon having our history. Google now wants the same type of relationship with you – its dear user. There are many business reasons for Google to pursue personalization.
There has been a lot of back and forth about whether the del.icio.us – Yahoo deal makes sense. In my opinion, it does. Yahoo’s tagging strategy was incomplete without it, and not just becase My Web 2.0 has not been that big a success – so far.
I just spent some time with GoogleBase and was amazed at just how deeply Google has embraced standard information architecture concepts and trends. We have categories, facets, tags. I kid you not. Google of the simple search box with a go button has come a long way indeed.
A few top level categories
12 top-level categories (e.g., course schedules, Events & Activities) show up when you post a piece of content. Interestingly they do not get exposed directly in the search interface, but get used indirectly. Google uses your initial query to place you in a particular category, and show the relevant facets. For example, the facets presented when you search for a vehicle name are different than when you search for a recipe. This is a good approach, but it does mean that Google needs to guess the right category to present the appropriate set of facets. Google Product Manager explains that “Google Base suggests attributes and item types based on popularity, which you can use to define and attach your own labels and attributes to each data item.” So there is some magic going on behind the scene to decide what sets of facets to show.
A friend just sent me a link to Google Blog Search, and I spent some time looking at it. My first reaction: its about time that Google added in Blog Search. They have been building product after product, and ignoring something that is their core competency.
In the meantime, too many results from blogs often made web search difficult to wade through. There are two search situations – sometimes I want to search the web, find the most relevant item from results all over the web. At such times, I don’t want blog results – what some blogger said, just because its recent.
At other times, I want to find recent conversation about the topic. It should be relevant, but recency is more important. At such times, I want blog results.
In neither case could Google get me what I wanted – for a web search, the results were too influenced by blogs and recency. For a blog search, it was not sensitive enough to recency.
Which is why its great that at last Google has introduced “Blog Search“.