BayCHI panel on User Research on October 11th

cognitive analysis of taggingFor the next BayCHI panel we are focusing on User Research – or the initial understanding of the user – their needs, mental models, preferences, the usage context – leading upto the product conceptualization.

We have a great set of panelists who work in User Research at four Bay Area companies. Their experiences cover a broad range of products and markets. Panelists are Klaus Kaasgaard, Senior Director of User Experience at Yahoo!, Christian Rohrer, Director of User Experience Research at eBay, Sheryl Ehrlich, Senior User Research Manager at Adobe Systems, and Kaaren Hanson Director of User Experience at Intuit. I will be moderating this panel.

We hope to cover a broad range of topics about good ways to gather user insights. What type of methods work best from a research perspective, and can persuade business stakeholders. What is the relationship of User Research to Market Research? What about Cross Cultural research? Is quantitative data important? …

If there are other issues you would like us to cover, please post to this blog.

The date is October 11th, time is 7.30 PM. Get in touch with the BayCHI dinner coordinator if you would like to join us for dinner before the talk at Ken Zaman in Palo Alto.