Massively multiplayer online sharing?

I came across this article by Jeremy Liew about how game mechanics can be applied to social media. He was referring to how many of the principles of game design can apply to social sharing sites. For example, easy to learn, hard to master, collecting things, providing feedback etc. I have been talking about similar issues in my “Designing for Social Sharing” talk for a little while now. And like with him, I have been inspired by Amy Jo Kim’s work. Another inspiration has been Katrin Knorr’s Cetina’s work on object-centered sociality and its interpretation by Jyri Engeström.

After all, what are sites like YouTube or SlideShare, but places for massively-multiplayer sharing of digital objects like photos, slides or video, kind of like MMORPGS, but different. Now, if only we could come up with another equally awkward acronym for these sites? How about MMOS – Massively Multiplayer Online Sharing OR maybe MMOOS or Massively Multiplayer Online Object Sharing? Thats not nearly awakward enough! Anyone else want to have a go at an acronym? Share below.

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