Vote for my panel: True stories from Social Media sites

I submitted a panel for SXSW: True stories from Social Media sites. Guy Kawasaki will be helping emcee the panel. Yes really! If you would like to hear about some of what goes behind the scenes at such sites, then vote for my panel. We will ask people who run and participate in such sites to come up and give their true stories.

Also, Jon also submitted a panel about AJAX and Flash mistakes. He will talk about some of the false turns and dead ends one can run into while using rich web technologies. Learning about mistakes can be educational and fun! More fun than the drab story of untempered success. Vote for his panel here.

Heading to Sydney for Web Directions South & OZ IA Summit

Tonight Jon and I are catching a flight to Sydney for Web Directions South. I am doing the keynote for the conference, speaking about “The perils of popularity“. This talk is a riff on social design, popularity driven navigation of the web and the tussle between hit-culture and democratic participation on the web. Jon will be talking about Flash and AJAX and how to use them in a complementary fashion.

I am also talking at the OZ IA Summit this weekend about the lessons learned from the design of SlideShare.

If you are a reader of this blog in Sydney and want to say hi, drop me a line. Or if you are going to be at either of the two conferences, then come by and say Hi.

Is My Questions the most spammy Facebook app?

To me, without doubt it is the “My Questions” app. So many times I have been tricked into checking out questions that friends have asked, only to find that they never asked the question and are confused why it was asked on their behalf. This just happened to me. I logged into Facebook and found that a friend had answered my question. Nice, except that I never asked a question.

While Facebook is becoming more and more a part of my daily life, I am really wary of spammy apps like My Questions.

What is the app that you find most spammy on Facebook?


I like to understand people. I like to create things. I love working in a startup. I did a PhD, then got bored with working in the lab and moved to creating software. I live in San Francisco with my husband. We go hiking, watch too many movies, and don’t listen to enough music. I am originally from India and think of both San Francisco and Delhi as home. I want to travel to South America next.

I hate writing in the third person, but am not above doing it when needed. If I am speaking at your conference, grab bios and pics from here.

Short bio

Rashmi Sinha is a designer and entrepreneur. She is confounder & CEO for SlideShare, the best place to share your presentations on the web.

Rashmi believes that good software comes from a true collaboration between developers and designers. Her background is social software & interface design. She did a Phd from Brown University and researched search engines & recommender systems at UC Berkeley. Deciding that she wanted to build products, she cofounded Uzanto which did design consulting during the day and built MindCanvas (online games meet online surveys) at night! Her appetite for products was whetted and SlideShare is her next venture.

Rashmi blogs about the social web at She speaks frequently at conferences like FOWA, SXSW & WebVisions. For her next career, she wants to write a book about strange things people do on social websites.

Longer bio
Rashmi Sinha is a designer, researcher and entrepreneur. Rashmi has a PhD in Cognitive NeuroPsychology from Brown University in 1998. After moving to UC Berkeley for a PostDoc, she fell in love with the web, and realized that many issues that web technologists think about are problems of human psychology. She worked on search interfaces & recommender systems but Information School. Deciding that she enjoyed practical problems more, she co-founded Uzanto, a user experience consulting company and worked on projects for companies like eBay, Blue Shield, AAA etc. Her first foray into products was with MindCanvas (a game-like software for customer research) released in November 2005.

Rashmi writes about social software and entrepreneurship at her blog – She is involved in the HCI community, was one of the founding members of the Information Architecture Society, and co-chairs the monthly BayCHI talk series.

At SlideShare, she focuses on design, community and business. If you really want her attention, then post a comment on her slidespace!



pic for conference bio