This Tuesday’s BayCHI program should be very interesting. We will focus on different types of online advertising including post rolls, overlays, and content as advertising. The focus will be on what types of advertising users find intrusive, what they are are willing to put up with and engage with, and what new types of advertising we are likely to see.
Panelists include Jeremy Liew from Lightspeed Venture Partners who focuses frequently on advertising on his blog. Ted Rheingold from Dogster will talk about his experiences managing advertising on community sites, Heath Row from Double Click will focus on content as advertising, while Joe Hurd will share Video Egg’s experiences with video advertising.