Ratio of creators to viewers for SlideShare

I was just running some stats for SlideShare and realized that the ratio of creators (people who upload slideshows) to viewers (who visit SlideShare.net) is just south of 1%. This fits in well with what Bradley Horowitz’s Content Production Pyramid described, with some caveats.

First Bradley also talks about the synthesizers. I have yet to calculate those numbers for SlideShare. However, SlideShare is an active bookmarking community (we have 2.7 tags per slideshow), so those numbers are likely to be meaningful. But a lot of the synthesis is also happening on the web. As people link to and embed slideshows, they add metadata about those slides. Some of the metadata is captured on SlideShare (e.g., we links back to all the embds). But a lot of it cannot be captured easily.

Secondly, the number of viewers is probably an underestimation in an era of widgets. Slideshows are embedded all over the web. Each embed leads to more views which our system does not directly capture.

2 thoughts on “Ratio of creators to viewers for SlideShare

  1. I was excited to see you writing about this–tagging and embeddable objects–because I explored it a little in the book. YouTube, in particular, is quite primitive as far as tagging goes, but they get the benefit of the tags on the embedded pages as well. SlideShare has this too, but tagging with SS is much better overall.

    Couldn’t you crawl the embedded pages and extract tags and other metadata from those? I know it’s a bit of a science project, but it’d be interesting to see they compare with your internal metadata.

  2. did you also try collecting statistics of “creators” and “viewers” based on geographical locations i.e. say Asia and America? (or is that feasible?)

    Interested in this because talking to few friends of mine, I came to know that there is a common psychology especially in south asian countries to be free riders i.e. use content (and contribute less). Just wished to know if that is true even in case of slideshare which is quite popular in Asia as well..

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