Marketing department uploads, legal department serves takedown notice

This just happened. A big company approached us with a take down notice for a few slideshows. We responded and suspended the slideshows. The people who had uploaded protested. Turns out they were from the same company as the “big company” except from the marketing department. I see this happening again and again. Individuals from big companies want to embrace SlideShare (often web-savvy individuals, folks from marketing depts). The Legal and IT depts want to hold them back. Legal because they want every action to go through a set of legal hoops. IT because they have the “Made inhouse” syndrome and think they can build inhouse whatever web tool people are using outside.

Size and diffusion of responsibility already make it hard for corporations to be nimble and agile. Legal and IT depts make them even more backward thinking than they already are. Yes, both have their uses, but they don’t get the web, and especially how the consumer web has changed things for the enterprise by changing the individuals inside it.

Using Google Apps for your startup

We recently started using Google Apps at SlideShare. Reasons were many. I wanted the convenience of Gmail for our mail. Google Docs makes a lot of sense for informal spreadsheets and documents to keep track of things we are working on.

How the switch went
I registered for Google docs one weekend. It took me some time to configure email so that I could start downloading it into Thunderbird. I had to search around on the web to get the settings exactly right. Next I setup accounts for my cofounders. It was pretty easy to setup administrator accounts and to create email nicknames so that we could receive email to other addresses into our email boxes.

Over the years I have acquired many email addresses, and I set up all my work related ones to come into the one Google apps account. That required me to verify my other email addresses through Google Apps (once again, it was a pretty smooth process).

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