Why did Google acquire Omnisio?

For those who live under a rock (read don’t read Techcrunch/Techmeme), Google just acquired Omnisio – a company that lets you synchronize YouTube videos with SlideShare slideshows. At first I was wondering if they are planning to use Omnisio to mashup Google Presently with YouTube. But I think I just found the answer in the YouTube blog.

Omnisio, a small California-based startup that’s focused on making online video more useful and collaborative. The Omnisio team has tremendous technical expertise when it comes to advanced video tools and having this kind of talent at YouTube should help us further explore ways to enhance your YouTube experience.

Its a talent and some technology acquisition. Its about video annotations and comments. Makes complete sense.

Video is a continuous stream. Omnisio lets you annotate and tag particular points in this continuous stream. Imagine coming to a video and rather than start it from beginning, go to particular points that have been tagged or commented. Imagine a layer of social metadata that lives on top of video (a la notes on Flickr pictures).

Our slidecasting technology does essentially the same thing – but for audio rather than video. Slidecasting allows you to link particular points in the audio stream and thus annotate them.

I ran into Ryan, one of the Omnisio founders, at the last Startup2Startup dinner and he mentioned there was interesting news upcoming. All the best to Ryan and other members of the Omnisio team!

One thought on “Why did Google acquire Omnisio?

  1. Pingback: Two words for Omnisio: Nice exit » mathewingram.com/work |

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