User Acquisition in the Era of App Platforms panel at TiEcon tomorrow

If you are going to TiEcon, then come by to our panel in the morning tomorrow. Dave McClure is moderating.

Panel description: From entrepreneurs working on new applications to established firms looking to gain scale, effective customer acquisition strategies remain of paramount importance and vital to success. The massive scale of application platforms today combined with the acceptance of modularized content/functionality have resulted in new options for those looking to crack the consumer adoption nut. What are the pros and cons of an apps only strategy? What are the best practices around a hybrid website/app approach? And, is there still such a thing as a website only strategy? Join us as we bring together an exciting panel to revisit the ins and outs of customer acquisition.

Panelists are David Hornik (August Capital), Net Jacobsson (Former Facebook), Jason Oberfest (MySpace), and yours truly.

I think Dave asked me to be on the panel because I represent the “Don’t just be on apps” perspective. While SlideShare has a multi-pronged strategy (we are on all major platforms where professionals are), but we have chosen to focus on the and build it upto to be a destination site. To some extent, its because of timing. We launched SlideShare before Facebook launched its platform, and MySpace was never suited to us. So we did not have a choice. If I launched an app now, then I would consider launching on Facebook and other relevant platforms.

However, I do think there is something to be said about embracing the biggest platform out there: the WEB. On the app platforms, often you are dependent on the vagaries of the platform. One day, Facebook might change the rules on you. Also, the advantage you get from platforms depends on when you launch on them. Early facebook apps had an unfair advantage which later apps did not.

What do you think? Platforms / web / both?

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