Today, after having Google toolbar on my browser for more than two years, and an integral part of my web browsing experience, I removed it. I did this after I suddenly noticed Google Sidewiki on browser pages (image below, look on left corner) and realized that Google had turned on Google Sidewiki without my permission. Sidewiki is not just another button on the toolbar. It takes space on every browser window – on the left. I know the designer of the Sidewiki and think it looks like a good product. But I did not request it on my browser, and I don’t want my web experience hijacked in this way.
The second thing I noticed was that Google toolbar was taking over new tabs I opened in Firefox. Image attached. Once again, this is invasive – taking over a webpage without my permission. I have setup Firefox for new tabs to be blank. Even if Google provides useful information – I don’t want them to alter my web experience without my asking for it.
The third and final straw was when I noticed that Google was also taking over 404 pages. Image below of what I see when I visit this URL. I was told that Google has been doing this for sometime, but I have not seen it before. While I can imagine this is useful, I did not ask for this option – I asked to see what the website publisher put up, not Google’s helpful 404 page.
Time was when Google products used to stand on their own two feet. We use Google Docs since it is the best way to solve document collaboration for a small company. Gmail – since it is the best web based email service out there. Google Maps since its the best web mapping service. And Google search since its the best search engine. These services did not grow because Google sneakily turned on some options on user’s toolbars. They grew since they are great services (similar to Android which is gaining buzz and I am looking forward to trying it).
But for other products, seems like Google has left that discipline behind and is using invasive marketing tactics to grow new products and grab real estate on people’s browsers. I expect such tactics from sleazy companies like OfferPal, not from Google whose products I love.
Instead of making excellent products that users love (which Google knows how to), they often opt for the quick path. Millions of toolbar installs are an easy way to grow Sidewiki and many people will not even remember that they never turned Sidewiki on. But its a lazy way to grow and sooner or later users will not accept the latest feature / product you impose upon them, or just start ignoring the toolbar options altogether.