Uzanto Open House in Delhi on Dec 1st

Its kind of a last minute thing. Pretty much the entire Uzanto / Slideshare team is together in Delhi right now. As many of you know, that’s out of the ordinary for us. Generally, we are a distributed team based in two continents. Apart from that, its the beginning of the holiday season. The weather is beautiful in Delhi nowadays. And there are many other reasons to get together with friends… So come by for an informal evening of food, drinks and socializing. This will be between 6 and 9 PM at the Uzanto offices in South Delhi. If you read this blog and are in Delhi, then we would love to meet you. If you are involved with the geek scene in Delhi / care about design/usability, then come by. Just add yourself to the wiki so that we know how much food to order.

Slideshare our new social app is on Techcrunch!

So its finally out – the other project that we (at Uzanto) have been working on. And its starting its life with being Techcrunched!

The process of sharing slides is broken. It goes from my hard drive to yours via email. Or if I put it online, its in a clunky format like pdf or Powerpoint that you need to download.

Slideshare solves that problem. It webifies your slides – it makes the experience of viewing them, sharing them with individuals or groups smooth and seamless. You can upload your slides from Powerpoint or OpenOffice (Keynote users will have to save in Powerpoint format for the time being) and Slideshare will render them like this here. You can tag, comment and most of all embed your presentations into your blog or website like this one below.

(Slideshare is still invite only. Add yourself to the invite list or ping me if you would like to take a peek or try uploading your own slides).

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Game-like elicitation methods: A new approach to user research (or MindCanvas is live!)

For the past year, if someone asked me what I am upto – I told them consulting, which is the truth, but only half the truth. The other half, which has kept me up at night (both literally and figuratively) is MindCanvas. No, don’t click the url yet – first hear the story.

We started working on it a year ago, but I have been dreaming of it for a long time. It probably started with seeing the boredom in the eyes of my research subjects (sorry participants) in graduate school. And continued with consulting, with every computer-based study I ever did. We do qualitative research as well, but truth be told – everyone resorts to surveys, at some time or other. The idea of basing product decisions on bored respondents robotically checking HTML boxes and choosing dropdowns really bothers me.

So, what is the solution? A better survey application with some AJAX peppered in? No, we wanted to go far beyond that. Our goal was to reimagine what online research can be. MindCanvas was the answer (a side-note about the name: it satisfies my geeky desire for it to be something about the mind. The words “brain” & “neuro” were summarily rejected by the rest of the team!)

mindcanvas logo MindCanvas is a research service to help companies gather insights about customers’ thoughts & feelings. We use Game-like Elicitation Methods (GEMs) to let online users participate in answering the complex questions that you face in designing a product or service.

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